{"id":690,"date":"2025-03-26T09:39:03","date_gmt":"2025-03-26T09:39:03","guid":{"rendered":"https:\/\/timetoexit.co.uk\/?page_id=690"},"modified":"2025-03-26T09:39:03","modified_gmt":"2025-03-26T09:39:03","slug":"the-law-of-diminishing-simplicity","status":"publish","type":"page","link":"http:\/\/s1083297406.websitehome.co.uk\/?page_id=690","title":{"rendered":"The Law Of Diminishing Simplicity"},"content":{"rendered":"<div  class='flex_column av-av_one_full-1e8a3ce218f0e023b5598bc47206fb8b av_one_full  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7dki92s-e54b1544c91b8d48366c9d66d163b56f\">\n#top .av-special-heading.av-m7dki92s-e54b1544c91b8d48366c9d66d163b56f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m7dki92s-e54b1544c91b8d48366c9d66d163b56f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m7dki92s-e54b1544c91b8d48366c9d66d163b56f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m7dki92s-e54b1544c91b8d48366c9d66d163b56f av-special-heading-h3  avia-builder-el-1  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Why this problem of funding retirement on such a scale?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-1e7av3-0f3e4dbf839a5f6e511650dcc7dc4f74 av_two_third  avia-builder-el-2  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-animated-generic fade-in-left  column-top-margin'     ><section  class='av_textblock_section av-m7dkj4fg-3e78eef405042350d903e26dba17fcbb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The concept of the \u2018division of labour\u2019 has proven that personal effectiveness is greatest when specialising in one task<\/p>\n<p>The same principle applies to SME businesses in today\u2019s business world <b>in which customers increasingly want to buy from specialists<\/b><\/p>\n<p>Given this, the only way to create a sufficiently profitable business that will fund a retirement is to build a business that is regarded as specialist &#8211; a business that is focussed on one major business opportunity\u2026.. and is great at it<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445\">\n.flex_column.&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445{\nborder-width:&apos;&apos;px;\nborder-color:&apos;&apos;;\nborder-style:&apos;solid&apos;;\nborder-radius:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\nheight:&apos;&apos;;\nbackground-color:&apos;&apos;;\n}\n.avia_transform .flex_column.&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445{\nanimation-duration:&apos;&apos;;\n}\n.flex_column.&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .avia-divider-svg-top{\nleft:-&apos;&apos;px;\nright:-&apos;&apos;px;\nwidth:auto;\ntop:-&apos;&apos;px;\nborder-radius:&apos;&apos; &apos;&apos; 0 0;\n}\n.flex_column.&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .avia-divider-svg-bottom{\nleft:-&apos;&apos;px;\nright:-&apos;&apos;px;\nwidth:auto;\nbottom:-&apos;&apos;px;\nborder-radius:&apos;&apos; &apos;&apos; 0 0;\n}\n.flex_column.&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .avia-divider-svg-top svg{\nheight:&apos;50&apos;;\nopacity:&apos;&apos;;\nfill:&apos;#333333&apos;;\n}\n.flex_column.&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .avia-divider-svg-bottom svg{\nheight:&apos;50&apos;;\nopacity:&apos;&apos;;\nfill:&apos;#333333&apos;;\n}\n.avia-fold-unfold-section.av-fold-column-&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .av-fold-unfold-container{\nmax-height:&apos;&apos;px;\ntransition-duration:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-column-&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .av-fold-unfold-container:after{\nbackground:linear-gradient( to bottom, rgba(0,0,0,0), rgba(0,0,0,1) );\ntransition-duration:&apos;&apos;;\n}\n.avia-fold-unfold-section.av-fold-column-&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .av-fold-unfold-container.folded::after{\nz-index:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-column-&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.&apos;av-19c8e7&apos;-7ccb6c231e15eee5e3b7fb2a55e6d445{\npadding:&apos;&apos; 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avia-button-wrap'><a href=\"#\" class=\"av-fold-button-container  avia-button &apos;&apos; avia-color-&apos;theme-color&apos;\" data-ignore_hash=\"1\" data-no_scroll_in_viewport=\"1\" data-scroll_top_offset=\"50\">&apos;Read<\/a><\/div><a class=\"av-screen-reader-only\" href=http:\/\/&amp;apos;&amp;apos;  title=\"&amp;apos;&amp;apos;\" alt=\"&amp;apos;&amp;apos;\">Follow a manual added link<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-m7dkp59b&apos;-d002d749415398371d44114a98035ccc\">\n@keyframes av_boxShadowEffect_&apos;av-m7dkp59b&apos;-d002d749415398371d44114a98035ccc {\n0%   { box-shadow: &apos;none&apos; 0 0 0 0 &apos;&apos;; opacity: 1; }\n100% { box-shadow: &apos;none&apos; 0 0 &apos;10&apos;px 0 &apos;&apos;; opacity: 1; }\n}\n.avia-image-container.&apos;av-m7dkp59b&apos;-d002d749415398371d44114a98035ccc .avia-image-container-inner{\ntransform:perspective( &apos;&apos; ) rotate3d( &apos;, 0, 1, &apos; ) scale3d( &apos;, 1, &apos; ) skew( &apos;, &apos; 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avia-align-&apos;center&apos;  avia-builder-el-5  avia-builder-el-no-sibling  aposapos &apos;&apos; av-custom-transform av-img-box-shadow av-box-shadow-not-animated'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"&amp;apos;&amp;apos;\" class='avia_image '  aria-label='&apos;&apos;'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image shadow-not-animated' src=\"&apos;http:\/\/s1083297406.websitehome.co.uk\/wp-content\/uploads\/2025\/02\/break-in-the-clouds.webp&apos;\" alt='&apos;&apos;' title='&apos;&apos;'   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><\/p>\n<div class='flex_column_table &apos;av-11gqdj&apos;-c51915ceaadf9b962943636e9e7a671d sc-av_one_third &apos;&apos;-flextable &apos;&apos;-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-11gqdj&apos;-c51915ceaadf9b962943636e9e7a671d\">\n.flex_column.&apos;av-11gqdj&apos;-c51915ceaadf9b962943636e9e7a671d{\nwidth:29.333333333333%;\nborder-width:&apos;&apos;px;\nborder-color:&apos;&apos;;\nborder-style:&apos;solid&apos;;\nborder-radius:&apos;&apos; 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) scale3d( &apos;, 1, &apos; ) skew( &apos;, &apos; ) translate3d( &apos;, 0, &apos; );\n}\n}\n<\/style>\n<div  id=\"aposapos\"  class='avia-image-container &apos;av-v6gjj&apos;-846e0cd9bbd27b797bb024b5e473464b av-styling-&apos;&apos; &apos;&apos; av-img-linked avia_animated_image av-animated-when-visible-95 &apos;no-animation&apos; avia-align-&apos;center&apos;  avia-builder-el-7  avia-builder-el-no-sibling  aposapos &apos;&apos; av-custom-transform av-img-box-shadow av-box-shadow-not-animated'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"&amp;apos;&amp;apos;\" class='avia_image '  aria-label='&apos;&apos;'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image shadow-not-animated' src=\"&apos;http:\/\/s1083297406.websitehome.co.uk\/wp-content\/uploads\/2025\/03\/pexels-nicollazzi-xiong-208366-668353-scaled.jpg&apos;\" alt='&apos;&apos;' title='&apos;&apos;'   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-rixz3&apos;-ff8b0e3cb87c25a8f39494ca716fbde3\">\n.flex_column.&apos;av-rixz3&apos;-ff8b0e3cb87c25a8f39494ca716fbde3{\nwidth:64.666666666667%;\nmargin-left:6%;\nborder-width:&apos;&apos;px;\nborder-color:&apos;&apos;;\nborder-style:&apos;solid&apos;;\nborder-radius:&apos;&apos; 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 title=\"&amp;apos;&amp;apos;\" alt=\"&amp;apos;&amp;apos;\">Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5\">\n#top .av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5{\nmargin:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\npadding-bottom:&apos;10&apos;;\nfont-size:&apos;&apos;;\n}\nbody .av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5 .av-special-heading-tag .heading-char{\nfont-size:&apos;&apos;;\n}\n#top #wrap_all .av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5 .av-special-heading-tag{\nfont-size:&apos;&apos;;\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n.av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5 .av-subheading{\nfont-size:&apos;&apos;;\n}\n\n@media only screen and (min-width: 990px){ \n#top .av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5{\nmargin:&apos;&apos; 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&apos;&apos; &apos;&apos; &apos;&apos;;\npadding-bottom:&apos;&apos;;\n}\nbody .av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5 .av-special-heading-tag .heading-char{\nfont-size:&apos;&apos;;\n}\n#top #wrap_all .av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5 .av-special-heading-tag{\nfont-size:&apos;&apos;;\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n.av-special-heading.&apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5 .av-subheading{\nfont-size:&apos;&apos;;\n}\n}\n<\/style>\n<div  id=\"aposapos\"  class='av-special-heading &apos;av-m7dkkkn4&apos;-b8651d86f8ccfbfea5743029ca83beb5 av-special-heading-&apos;h3&apos; &apos;&apos; &apos;&apos;  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first  aposapos &apos;&apos; av-inherit-size av-linked-heading'><&apos;h3&apos; class='av-special-heading-tag '  itemprop=\"headline\"  ><a class=\"av-heading-link\" href=\"http:\/\/&apos;&apos;\" title=\"&amp;apos;&amp;apos;\" aria-label=\"&amp;apos;&amp;apos;\">&apos;The<\/a><\/&apos;h3&apos;><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862\">\n#top .av_textblock_section.&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .avia_textblock{\nfont-size:&apos;&apos;;\ntext-align:&apos;&apos;;\ncolumn-count:&apos;&apos;;\ncolumn-gap:&apos;&apos;;\n}\n.avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-unfold-container{\nmax-height:&apos;&apos;px;\ntransition-duration:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-unfold-container:after{\nbackground:linear-gradient( to bottom, rgba(0,0,0,0), rgba(0,0,0,1) );\ntransition-duration:&apos;&apos;;\n}\n.avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-unfold-container.folded::after{\nz-index:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n\n@media only screen and (min-width: 990px){ \n#top .av_textblock_section.&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .avia_textblock{\nfont-size:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .avia_textblock{\nfont-size:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .avia_textblock{\nfont-size:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .avia_textblock{\nfont-size:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n}\n<\/style>\n<section  id=\"aposapos\"  class='av_textblock_section &apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 &apos;&apos; avia-fold-textblock-wrap avia-fold-init av-fold-textblock-&apos;av-m7dkkaxo&apos;-80b4ef0f95675a82dc085127f5dae862 &apos;&apos; &apos;&apos;' data-fold_unfold=\"{&quot;type&quot;:&quot;&amp;apos;&amp;apos;&quot;,&quot;height&quot;:&quot;&amp;apos;&amp;apos;&quot;,&quot;more&quot;:&quot;&amp;apos;Read&quot;,&quot;less&quot;:&quot;&amp;apos;Read&quot;,&quot;context&quot;:&quot;avia_sc_text&quot;}\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"av-fold-unfold-container folded\"><\/div><div class='av-fold-button-wrapper av-textblock-btn-wrap  avia-button-wrap'><a href=\"#\" class=\"av-fold-button-container  avia-button &apos;&apos; avia-color-&apos;theme-color&apos;\" data-ignore_hash=\"1\" data-no_scroll_in_viewport=\"1\" data-scroll_top_offset=\"50\">&apos;Read<\/a><\/div><div class='avia_textblock aposapos &apos;&apos; av_multi_colums'  itemprop=\"text\" ><p>But 95% of SME business owners don\u2019t do this and instead subject their business to <b>\u2018The Law of Diminishing Simplicity\u2019<\/b> \u2013 which states that the more complicated your business the harder it will be to scale to significant profitability and valuation \u2013 and instead of building a business that <b>specialises <\/b>they build an unfocussed complex <b>generalist\u2026<\/b> a business trying to focus on and manage multiple markets, products, and customer types because of a wish to be everything to everyone<\/p>\n<p>They do this because they believe the least risky way to successfully build a valuable business is to have many eggs in many baskets\u2026.. but they\u2019re wrong\u2026.. in fact, nothing could be further from the truth<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div  class='flex_column av-ivh0f-0fa9476b4a96db10191e6da2ecf6c49c av_two_third  avia-builder-el-11  el_after_av_two_third  el_before_av_one_third  first flex_column_div av-animated-generic fade-in-left  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7dklqyc-85ad8778986d598337f6b597032c3f49\">\n#top .av-special-heading.av-m7dklqyc-85ad8778986d598337f6b597032c3f49{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m7dklqyc-85ad8778986d598337f6b597032c3f49 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m7dklqyc-85ad8778986d598337f6b597032c3f49 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m7dklqyc-85ad8778986d598337f6b597032c3f49 av-special-heading-h3  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Specialists<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m7dkl864-5c884ebca8781470973b1deb514ad5b6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In an age where customers want to buy from specialists, building a generalist is the <b>most <\/b>risky and <b>least<\/b> likely way to create a business that will fund retirement \u2026\u2026 because if you can\u2019t present your business as a specialist provider of a bleeding edge solution to one of a customer\u2019s three major pain points then the customers you need to buy from you won\u2019t buy from you<\/p>\n<p>Creating a generalist and focussing on multiple opportunities will make your business less profitable and less valuable than it could be by focussing on a <b>SINGLE OPPORTUNITY<\/b><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11\">\n.flex_column.&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11{\nborder-width:&apos;&apos;px;\nborder-color:&apos;&apos;;\nborder-style:&apos;solid&apos;;\nborder-radius:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\nheight:&apos;&apos;;\nbackground-color:&apos;&apos;;\n}\n.avia_transform .flex_column.&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11{\nanimation-duration:&apos;&apos;;\n}\n.flex_column.&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .avia-divider-svg-top{\nleft:-&apos;&apos;px;\nright:-&apos;&apos;px;\nwidth:auto;\ntop:-&apos;&apos;px;\nborder-radius:&apos;&apos; &apos;&apos; 0 0;\n}\n.flex_column.&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .avia-divider-svg-bottom{\nleft:-&apos;&apos;px;\nright:-&apos;&apos;px;\nwidth:auto;\nbottom:-&apos;&apos;px;\nborder-radius:&apos;&apos; &apos;&apos; 0 0;\n}\n.flex_column.&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .avia-divider-svg-top svg{\nheight:&apos;50&apos;;\nopacity:&apos;&apos;;\nfill:&apos;#333333&apos;;\n}\n.flex_column.&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .avia-divider-svg-bottom svg{\nheight:&apos;50&apos;;\nopacity:&apos;&apos;;\nfill:&apos;#333333&apos;;\n}\n.avia-fold-unfold-section.av-fold-column-&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .av-fold-unfold-container{\nmax-height:&apos;&apos;px;\ntransition-duration:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-column-&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .av-fold-unfold-container:after{\nbackground:linear-gradient( to bottom, rgba(0,0,0,0), rgba(0,0,0,1) );\ntransition-duration:&apos;&apos;;\n}\n.avia-fold-unfold-section.av-fold-column-&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .av-fold-unfold-container.folded::after{\nz-index:&apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-column-&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11{\npadding:&apos;&apos; 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&apos;&apos; &apos;&apos; &apos;&apos;;\n}\n#top .avia-fold-unfold-section.av-fold-column-&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 .av-fold-button-container{\nfont-size:&apos;&apos;;\n}\n}\n<\/style>\n<div  id=\"aposapos\"  class='flex_column &apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 av_one_third  avia-builder-el-14  el_after_av_two_third  el_before_av_one_full  aposapos &apos;&apos; flex_column_div av-animated-generic &apos;fade-in&apos; &apos;&apos; avia-link-column av-column-link avia-link-column-hover &apos;&apos; avia-fold-column-wrap avia-fold-init av-fold-column-&apos;av-gddyf&apos;-7190138c688f73cefee19964e86ecc11 &apos;&apos; &apos;&apos; column-top-margin'    data-link-column-url=\"http:\/\/&amp;apos;&amp;apos;\"   aria-label='&amp;apos;&amp;apos;'  data-fold_unfold=\"{&quot;type&quot;:&quot;&amp;apos;&amp;apos;&quot;,&quot;height&quot;:&quot;&amp;apos;&amp;apos;&quot;,&quot;more&quot;:&quot;&amp;apos;Read&quot;,&quot;less&quot;:&quot;&amp;apos;Read&quot;,&quot;context&quot;:&quot;avia_sc_columns&quot;}\"><div class=\"av-fold-unfold-container folded\"><div class=\"av-fold-unfold-inner\"><\/div><\/div><div class='av-fold-button-wrapper av-section-fold-btn-wrap &apos;&apos; avia-button-wrap'><a href=\"#\" class=\"av-fold-button-container  avia-button &apos;&apos; avia-color-&apos;theme-color&apos;\" data-ignore_hash=\"1\" data-no_scroll_in_viewport=\"1\" data-scroll_top_offset=\"50\">&apos;Read<\/a><\/div><a class=\"av-screen-reader-only\" href=http:\/\/&amp;apos;&amp;apos;  title=\"&amp;apos;&amp;apos;\" alt=\"&amp;apos;&amp;apos;\">Follow a manual added link<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-8gijz&apos;-a434d9b6cb6fde43d234990114c42295\">\n@keyframes av_boxShadowEffect_&apos;av-8gijz&apos;-a434d9b6cb6fde43d234990114c42295 {\n0%   { box-shadow: &apos;none&apos; 0 0 0 0 &apos;&apos;; opacity: 1; }\n100% { box-shadow: &apos;none&apos; 0 0 &apos;10&apos;px 0 &apos;&apos;; opacity: 1; }\n}\n.avia-image-container.&apos;av-8gijz&apos;-a434d9b6cb6fde43d234990114c42295 .avia-image-container-inner{\ntransform:perspective( &apos;&apos; ) rotate3d( &apos;, 0, 1, &apos; ) scale3d( &apos;, 1, &apos; ) skew( &apos;, &apos; 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) rotate3d( &apos;, 0, 1, &apos; ) scale3d( &apos;, 1, &apos; ) skew( &apos;, &apos; ) translate3d( &apos;, 0, &apos; );\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.avia-image-container.&apos;av-8gijz&apos;-a434d9b6cb6fde43d234990114c42295 .avia-image-container-inner{\ntransform:perspective( &apos;&apos; ) rotate3d( &apos;, 0, 1, &apos; ) scale3d( &apos;, 1, &apos; ) skew( &apos;, &apos; ) translate3d( &apos;, 0, &apos; );\n}\n}\n\n@media only screen and (max-width: 479px){ \n.avia-image-container.&apos;av-8gijz&apos;-a434d9b6cb6fde43d234990114c42295 .avia-image-container-inner{\ntransform:perspective( &apos;&apos; ) rotate3d( &apos;, 0, 1, &apos; ) scale3d( &apos;, 1, &apos; ) skew( &apos;, &apos; ) translate3d( &apos;, 0, &apos; );\n}\n}\n<\/style>\n<div  id=\"aposapos\"  class='avia-image-container &apos;av-8gijz&apos;-a434d9b6cb6fde43d234990114c42295 av-styling-&apos;&apos; &apos;&apos; av-img-linked avia_animated_image av-animated-when-visible-95 &apos;no-animation&apos; avia-align-&apos;center&apos;  avia-builder-el-15  avia-builder-el-no-sibling  aposapos &apos;&apos; av-custom-transform av-img-box-shadow av-box-shadow-not-animated'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"&amp;apos;&amp;apos;\" class='avia_image '  aria-label='&apos;&apos;'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image shadow-not-animated' src=\"&apos;http:\/\/s1083297406.websitehome.co.uk\/wp-content\/uploads\/2025\/03\/Time-To-Exit.webp&apos;\" alt='&apos;&apos;' title='&apos;&apos;'   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<div class='flex_column_table &apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20 sc-av_one_full &apos;&apos;-flextable &apos;&apos;-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20\">\n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20{\nwidth:100%;\nborder-width:&apos;&apos;px;\nborder-color:&apos;&apos;;\nborder-style:&apos;solid&apos;;\nborder-radius:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\nheight:&apos;&apos;;\nbackground-color:&apos;&apos;;\n}\n.avia_transform .flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20{\nanimation-duration:&apos;&apos;;\n}\n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20 .avia-divider-svg-top{\nleft:-&apos;&apos;px;\nright:-&apos;&apos;px;\nwidth:auto;\ntop:-&apos;&apos;px;\nborder-radius:&apos;&apos; &apos;&apos; 0 0;\n}\n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20 .avia-divider-svg-bottom{\nleft:-&apos;&apos;px;\nright:-&apos;&apos;px;\nwidth:auto;\nbottom:-&apos;&apos;px;\nborder-radius:&apos;&apos; &apos;&apos; 0 0;\n}\n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20 .avia-divider-svg-top svg{\nheight:&apos;50&apos;;\nopacity:&apos;&apos;;\nfill:&apos;#333333&apos;;\n}\n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20 .avia-divider-svg-bottom svg{\nheight:&apos;50&apos;;\nopacity:&apos;&apos;;\nfill:&apos;#333333&apos;;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20{\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20{\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20{\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.&apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20{\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n}\n<\/style>\n<div  id=\"aposapos\"  class='flex_column &apos;av-eayab&apos;-fe38dfa3a6099c9a9033d5edd714ad20 av_one_full  avia-builder-el-16  el_after_av_one_third  avia-builder-el-last  aposapos &apos;&apos; first &apos;&apos; flex_column_table_cell &apos;&apos; &apos;av-align-top&apos; av-animated-generic &apos;fade-in-right&apos; &apos;&apos; avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"http:\/\/&amp;apos;&amp;apos;\"   aria-label='&amp;apos;&amp;apos;'  ><a class=\"av-screen-reader-only\" href=http:\/\/&amp;apos;&amp;apos;  title=\"&amp;apos;&amp;apos;\" alt=\"&amp;apos;&amp;apos;\">Follow a manual added link<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e\">\n#top .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e{\nmargin:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\npadding-bottom:&apos;10&apos;;\nfont-size:&apos;&apos;;\n}\nbody .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-special-heading-tag .heading-char{\nfont-size:&apos;&apos;;\n}\n#top #wrap_all .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-special-heading-tag{\nfont-size:&apos;&apos;;\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n.av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-subheading{\nfont-size:&apos;&apos;;\n}\n\n@media only screen and (min-width: 990px){ \n#top .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e{\nmargin:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\npadding-bottom:&apos;&apos;;\n}\nbody .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-special-heading-tag .heading-char{\nfont-size:&apos;&apos;;\n}\n#top #wrap_all .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-special-heading-tag{\nfont-size:&apos;&apos;;\npadding:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\n}\n.av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-subheading{\nfont-size:&apos;&apos;;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e{\nmargin:&apos;&apos; &apos;&apos; &apos;&apos; &apos;&apos;;\npadding-bottom:&apos;&apos;;\n}\nbody .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-special-heading-tag .heading-char{\nfont-size:&apos;&apos;;\n}\n#top #wrap_all .av-special-heading.&apos;av-m8fsrl97&apos;-4b7a7c233fd400d06af993573b60987e .av-special-heading-tag{\nfont-size:&apos;&apos;;\npadding:&apos;&apos; 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